Abildayeva Ж. ., Uskenbaeva Р. ., Kalpeyeva Ж. ., Konyrbaev Н. . and Dauitbayeva А. . (2025) “Optimization of advertising budget allocation in the agro-industrial complex based on a machine learning algorithm”, Bulletin of L.N. Gumilyov Eurasian National University Technical Science and Technology Series, 153(4), pp. 53–64. doi: 10.32523/2616-7263-2025-153-4-53-64.