Formation of an integrated logistics service system for an online store

Abstract

Online trade logistics is one of the most important components of an online store, but logistics costs continue to grow every year. The growth of online sales increases demand and limits the availability of logistics infrastructure, as stricter regulatory requirements, higher wages and a shortage of employees also lead to higher prices. The article discusses the issues of methods of improving the logistics process of a company operating in the e-commerce market as Kaspi Shop LLP, Lamoda, Aviata, Wildberries (Wildberries LLC), Leroy Merlin LLP. The study was conducted in the framework of the project [1].  To achieve this goal, a study of the features and trends of the Kazakh and foreign e-commerce market was conducted; the logistics activities of the online store were analyzed; a study of the company's logistics activities was conducted using such analysis tools as Timekeeping, Ishikawa diagram, SWOT analysis, customer survey; the main logistical problems of the online store were identified; ways to improve logistics were developed. activities of the online store. A systematic method of studying supply chains and the features of their digital transformation in the process of transition to online commerce, includes analysis and synthesis of the empirical research base. The logistics processes of e-commerce are considered, the main approaches to improving the logistics of an online store are formulated. The rapid development of e-commerce leads to such serious consequences for logistics as the expansion of externalization, i.e. the transfer of certain functions for the transportation, registration and courier delivery of ordered goods to specialized firms, more thorough management of the promotion of goods to the buyer and their return, an increase in the share of express delivery and acceleration of concentration in trade and services. Having studied the work of several large companies that make online sales, we can conclude that the e-commerce market is developing every year and attracting more and more new users. Company data - Kaspi Shop LLP, Lamoda, Aviata, Wildberries (Wildberries LLC), Leroy Merlin LLP. they improve and expand the services provided, focusing on improving the quality of service, expanding the types of payments and flexible delivery terms. Considering that the level of online shopping in Kazakhstan is average, compared with non-CIS countries, we can say that the e-commerce market in the country has a great potential in the growth of this indicator.